Tulsa Firefighters PR Update
March 7, 2011
I. Completed media training with Dennis Moseby and Chad Miller
II. Reviewed working PR plan with media liaison Jeff Smith (to revisit March 16)
III. Created “media relations guide” for distribution to members to help identify positive news and feature stories within Tulsa Fire Department.
IV. Pitched the following story to TV morning show producers: “Next weekend is daylight savings – perfect time to change batteries in smoke alarms while changing your clocks.” (Pending) Will distribute press release on March 10.
V. March 9 - Firefighter Day at the Capitol. Determining best opportunity for media coverage in Tulsa (loading or unloading busses).
VI. Creating Tulsa Firefighters fact sheet and key messages (due March 16)
VII. Scheduled station visit/ride along with Nicole Morgan (March 21)
VIII. Earned media value to date: $70,313 (see attached report)